If I were to survey the American population, their response to biggest pet peeve would probably be being placed on hold. I consider myself a pretty patient person, but there is just something about being put on hold that aggravates and incites anger. Why is that? My guess is that if companies would play better on hold music/messages, the customers would stay a lot calmer. Can you believe that some companies even have pure silence while on hold? That just makes the time seem to go by slower–not good for customer retention, that’s for sure. All businesses have to do is buy on hold music. It really isn’t that hard, and it will keep us customers happy…which should be their goal, right?